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Promotional Management /

Govoni, Norman.

Promotional Management / by Norman Govoni, Robert Eng, Morton Galper. - Englewood Cliffs, N.J. : Prentice-Hall , c1993. - xiii, 578 p. : ill. ; 24 cm.

Includes bibliographies and index.

ISBN: 978-0137310197

LCCN: 85009423

Subjects--Topical Terms:
Marketing.
Sales promotion.

LC Class. No.: HF5415 / .G6243 1986

Dewey Class. No.: 658.8/2 G721p 1993

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