International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 10th ed. - Boston : Irwin/McGraw-Hill, c1999.[2nd reprint 2001] - xxv, 721 p. : ill. (som col.) ; 29 cm.
Includes bibliographical references and indexes.
978-0073661322
98021048
Export marketing.
International business enterprises.
HF1009.5 / .C35 1999
658.8/48 C357i 2001
International marketing / Philip R. Cateora, John L. Graham. - 10th ed. - Boston : Irwin/McGraw-Hill, c1999.[2nd reprint 2001] - xxv, 721 p. : ill. (som col.) ; 29 cm.
Includes bibliographical references and indexes.
978-0073661322
98021048
Export marketing.
International business enterprises.
HF1009.5 / .C35 1999
658.8/48 C357i 2001