Business-to-business marketing :
Vitale, Robert P.
Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. - Chennai : Pearson , c2011. - xxxii, 512 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
978-0324072969
2010004856
Industrial marketing.
HF5415.1263 / .V582 2011
658.8/04 V836b 2011
Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. - Chennai : Pearson , c2011. - xxxii, 512 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
978-0324072969
2010004856
Industrial marketing.
HF5415.1263 / .V582 2011
658.8/04 V836b 2011