The strategy and tactics of pricing :
Nagle, Thomas T. 1951-
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan and Joseph Zale. - 5th ed. - Noida : Pearson, c2015. - 314 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0131856774
2005028572
Pricing.
Marketing--Decision making.
HF5416.5 / .N34 2006
658.8/16 N149s 2015
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan and Joseph Zale. - 5th ed. - Noida : Pearson, c2015. - 314 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0131856774
2005028572
Pricing.
Marketing--Decision making.
HF5416.5 / .N34 2006
658.8/16 N149s 2015