Managerial economics : principles and worldwide applications /

Salvatore, Dominick,

Managerial economics : principles and worldwide applications / Dominick Salvatore and Siddhartha K Rastogi. - Eighth edition. - New Delhi : Oxford University Press, 2016. - xxiii, 613 pages : illustrations ; 24 cm.

Includes appendix and glossary.

Includes bibliographical references and index.

Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.



978-0199467068

2015410556


Managerial economics.
Managerial economics--Textbooks.

338.5024658 S182m 2016
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