Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. - Fourth edition. - Nodia, India : Pearson India Education Services Pvt. Ltd., 2019 - xxix, 586 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
9789332542204 9780132664257 (hbk.)
2012024141
Brand name products--Management.
HD69.B7 / K45 2013
658.8/27 K29s 2019
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. - Fourth edition. - Nodia, India : Pearson India Education Services Pvt. Ltd., 2019 - xxix, 586 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
9789332542204 9780132664257 (hbk.)
2012024141
Brand name products--Management.
HD69.B7 / K45 2013
658.8/27 K29s 2019