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Principles of marketing /

Kotler, Philip,

Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik. - Eighteenth edition, Global edition. - Harlow, England : Pearson Education Limited, c2021. - 728 pages : illustrations ; 24 cm.

This edition also issued in print: 2021. Previous edition issued in print: 2018.

Includes bibliographical references and index.

ISBN: 9781292341132 9781292341224

LCCN: 2008003309

Nat. Bib. No.: GBC166511 bnb

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K6314 2021

Dewey Class. No.: 658.8 K87p 2021

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