Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. [3rd Indian reprint 2004]. - xxix , (various pagings) : ill. (chiefly col.), maps ; 27 cm. - The Prentice-Hall international series in marketing .
Includes bibliographical references and indexes.
978-0130336293
96001649
Marketing--Management.
HF5415.13 / .K64 1997
658.8 K87m 2004
Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. [3rd Indian reprint 2004]. - xxix , (various pagings) : ill. (chiefly col.), maps ; 27 cm. - The Prentice-Hall international series in marketing .
Includes bibliographical references and indexes.
978-0130336293
96001649
Marketing--Management.
HF5415.13 / .K64 1997
658.8 K87m 2004