Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust /
Epstein, Marc J.
Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust / Implementing ecommerce strategies Marc J. Epstein. - First edition. - Westport, Connecticut ( London) : Praeger, 2004. - x, 208 pages : illustrations ; 25 cm.
Includes bibliographical references (p. [189]-203) and index.
I: Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.
"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET.
027598463X 9780275984632
2004049568
GBA4-X1966
Electronic commerce.
Strategic planning.
Business enterprises--Computer networks--Planning.
Electronic commerce--Case studies.
Guide (Descripteur de forme)
HF5548.32 / .E67 2004
658.8/72 E63i 2004
Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust / Implementing ecommerce strategies Marc J. Epstein. - First edition. - Westport, Connecticut ( London) : Praeger, 2004. - x, 208 pages : illustrations ; 25 cm.
Includes bibliographical references (p. [189]-203) and index.
I: Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.
"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET.
027598463X 9780275984632
2004049568
GBA4-X1966
Electronic commerce.
Strategic planning.
Business enterprises--Computer networks--Planning.
Electronic commerce--Case studies.
Guide (Descripteur de forme)
HF5548.32 / .E67 2004
658.8/72 E63i 2004