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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 3rd ed. - New Jersey : Prentice Hall , 2003. - xxxv, [various pagings] : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780130131621

Subjects--Topical Terms:
Marketing research.
Marketing research.--Methodology.

Dewey Class. No.: 658.83 M249m 2003

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