Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 5th ed. - New Delhi : Prentice Hall, c1995.[5th printing 1999] - xix, 828p. : ill. ; 24 cm.
Includes index.
978-1118466483
International marketing.
658.848 K26g 1999
Global marketing management / Warren J. Keegan. - 5th ed. - New Delhi : Prentice Hall, c1995.[5th printing 1999] - xix, 828p. : ill. ; 24 cm.
Includes index.
978-1118466483
International marketing.
658.848 K26g 1999