Global marketing management /
Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 2nd ed. - New York : Wiley, c2001. - xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm.
Includes bibliographical references and indexes.
978-0471372899
00043585
Export marketing--Management.
International business enterprises--Management.
HF1416 / .K68 2001
658.8/48 K87g 2001
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 2nd ed. - New York : Wiley, c2001. - xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm.
Includes bibliographical references and indexes.
978-0471372899
00043585
Export marketing--Management.
International business enterprises--Management.
HF1416 / .K68 2001
658.8/48 K87g 2001