Essentials of services marketing : (Record no. 673)

MARC details
000 -LEADER
fixed length control field 01973cam a22003374a 4500
001 - CONTROL NUMBER
control field 12383881
003 - CONTROL NUMBER IDENTIFIER
control field BD-ChPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161019105148.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010418s2002 txua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001090107
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0030288920
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-ChPU
Language of cataloging ENG
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5
Item number .H644 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 H699e 2001
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hoffman, K. Douglas.
9 (RLIN) 1906
245 10 - TITLE STATEMENT
Title Essentials of services marketing :
Remainder of title concept , strategics and cases /
Statement of responsibility, etc K. Douglas Hoffman, John E. G. Bateson.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc South-Western ,
Date of publication, distribution, etc c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 569 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Dryden Press series in marketing
9 (RLIN) 1907
500 ## - GENERAL NOTE
General note A variety of multi-media instructional aids are available to supplement the text.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Overview of services marketing: Introduction to services; Fundamental differences between goods and services; Overview of the services sector; Consumer decision process issues in services marketing; Ethical issues in services marketing -- Service strategy, managing the service experience: Service delivery process; Pricing of services; Developing the service communication mix; Managing the firm's physical evidence; People issues, managing employees and customers -- Assessing and improving service delivery: Defining and measuring customer satisfaction; Defining and measuring service quality; Service failures and recovery strategies; Customer retention; Putting the pieces together, creating the seamless service firm -- Cases.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA , MBA , EMBA .
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
9 (RLIN) 1908
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bateson, John E. G.
9 (RLIN) 1909
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date checked out
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21145 30/05/2012 1 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21153 30/05/2012 2 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21151 30/05/2012 3 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21142 30/05/2012 4 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21138 30/05/2012 5 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21136 30/05/2012 6 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21147 30/05/2012 7 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21152 30/05/2012 8 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21155 30/05/2012 9 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase 1 658.802 H699e 2001 21150 16/01/2019 10 30/05/2012 Books 16/01/2019
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21139 30/05/2012 11 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21144 30/05/2012 12 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21146 30/05/2012 13 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21137 30/05/2012 14 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21149 30/05/2012 15 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21143 30/05/2012 16 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21148 30/05/2012 17 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21154 30/05/2012 18 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase 1 658.802 H699e 2001 21141 26/05/2016 19 30/05/2012 Books 24/05/2016
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   658.802 H699e 2001 21140 30/05/2012 20 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.802 H699e 2001 22974 30/05/2012 21 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.802 H699e 2001 22975 30/05/2012 22 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.802 H699e 2001 22976 30/05/2012 23 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.802 H699e 2001 22977 30/05/2012 24 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.802 H699e 2001 22978 30/05/2012 25 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.802 H699e 2001 22979 30/05/2012 26 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.802 H699e 2001 22980 30/05/2012 27 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.802 H699e 2001 22981 30/05/2012 28 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.802 H699e 2001 22982 30/05/2012 29 30/05/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/12/2009 Purchase   658.802 H699e 2001 22983 30/05/2012 30 30/05/2012 Books  
©️ All Right Reserved by: Premier University Library