Principles of marketing / (Record no. 788)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00753nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 011643 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160602110145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120607t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0131902084 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-ChPU |
| Language of cataloging | ENG |
| Transcribing agency | BD-ChPU |
| Modifying agency | BD-ChPU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 K87p 1997 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 1905 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Prentice-Hall of India , |
| Date of publication, distribution, etc | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii , (various pagings) : |
| Other physical details | col. ill., 2 col. ports. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA , MBA , EMBA . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 9 (RLIN) | 2195 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 08/07/2007 | Purchase | 658.8 K87p 1997 | 11643 | 07/06/2012 | 1 | 07/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Law Library | 25/11/1999 | Purchase | 658.8 K87p 1997 | 276 | 17/02/2024 | 2 | 07/06/2012 | Books |