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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextPublication details: Mason, Ohio : Thomson South-Western, c2003.Edition: 6th editionDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN: - 978-0030352713
- Advertising, promotion, and supplemental aspects of integrated marketing communications
- 658.8/2 S555a 2003 21
- HF5415.123 .S54 2003
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Premier University Business Library | 658.8/2 S555a 2003 | 1 | Available | 7463 | |
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Premier University Business Library | 658.8/2 S555a 2003 | 2 | Available | 7459 | |
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Premier University Business Library | 658.8/2 S555a 2003 | 3 | Available | 7458 | |
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Premier University Business Library | 658.8/2 S555a 2003 | 4 | Available | 7465 | |
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Premier University Business Library | 658.8/2 S555a 2003 | 5 | Available | 7460 | |
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Premier University Business Library | 658.8/2 S555a 2003 | 6 | Available | 7461 | |
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Premier University Business Library | 658.8/2 S555a 2003 | 7 | Available | 7457 | |
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Books
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Premier University Business Library | 658.8/2 S555a 2003 | 8 | Available | 7456 | |
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Premier University Business Library | 658.8/2 S555a 2003 | 9 | Available | 7462 |
Includes bibliographical references and indexes.
BBA , MBA , EMBA .
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