Advertising and promotion : an IMC approach / Terence A. Shimp.

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Material type: Text

TextPublication details: India : South-Western Cengage Learning, 2008.[3rd India reprint]Description: 650 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.82 S555a 2008	2	Available	23188
Books	Premier University Central Library	658.82 S555a 2008	1	Available	23187

Includes bibliographical references and index.

BBA , MBA , EMBA .

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