Marketing management : analysis, planning, and control / Philip Kotler.

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980.Edition: 4th edDescription: xi, 722 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.802 K87m 1980	1	Available	1050

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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