Applications in basic marketing : Clippings from the popular Business Press / E.Jerome McCarthy and William D. Perreault .

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Continuing resourcePublication details: Homewood, IL : Irwin, c1994.Edition: 1994-1995 edDescription: ix, 226 p. : ill. ; 26 cmISBN:

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Additional physical formats: Online version:: Applications in basic marketingDDC classification:

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Summary: "Clippings from the popular business press."

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8/005 M123a 1994	1	Available	240
Books	Premier University Business Library	658.8/005 M123a 1994	2	Available	241
Books	Premier University Business Library	658.8/005 M123a 1994	3	Available	242
Books	Premier University Central Library	658.8/005 M123a 1994	4	Available	239

Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

BBA,MBA,EMBA

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Earlier selection Decision based on 1990

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