Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By:

Kerin, Roger A

Contributor(s):

Peterson, Robert A. (Robert Allen), 1944-

Material type: Text

TextPublication details: India : Pearson, c2011. 2018 [9th impression].Edition: Twelfth editionDescription: xi, 708 pages : illustrations, maps ; 29 cmISBN:

9788131755310
9780136107064 (casebound : alk. paper)
0136107060 (casebound : alk. paper)
9780132465496 (IE)
0132465493 (IE)

Subject(s):

DDC classification:

658.8/02 K39s 2018 22

LOC classification:

HF5415.135 .K47 2010

Contents:

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Premier University Business Library	658.8/02 K39s 2018	1	Available		24038
Books	Premier University Business Library	658.8/02 K39s 2018	2	Available		24039
Books	Premier University Business Library	658.8/02 K39s 2018	3	Available		24040
Books	Premier University Business Library	658.8/02 K39s 2018	4	Available		24041
Books	Premier University Business Library	658.8/02 K39s 2018	5	Checked out	02/10/2025	24042
Books	Premier University Central Library	658.8/02 K39s 2018	6	Available		24043

Includes bibliographical references and indexes.

BBA, MBA, EMBA.

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