Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City; Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey; S. Ramesh Kumar, IIMB Chair of Excellence, Professor of Marketing Indian Institute of Management Bangalore.
Material type:
- 9789353069834
- 658.8/342 S333c 2019 23
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Premier University Business Library | 658.8/342 S333c 2019 | 1 | Available | 24324 | ||
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Premier University Business Library | 658.8/342 S333c 2019 | 2 | Checked out | 14/10/2025 | 24326 | |
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Premier University Business Library | 658.8/342 S333c 2019 | 3 | Checked out | 10/09/2025 | 24327 | |
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Premier University Business Library | 658.8/342 S333c 2019 | 4 | Available | 24325 | ||
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Premier University Business Library | 658.8/342 S333c 2019 | 5 | In transit from Premier University Business Library to Premier University Central Library since 19/05/2025 | 24323 |
Includes bibliographical references and index.
BBA, MBA, RMBA
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