Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, Both of San Diego State University, Keyoor Purani, Indian Institute of Management Kozhikode

By:

Belch, George E. (George Edward), 1951- [author.]

Contributor(s):

Material type: Text

TextPublication details: Chennai : McGraw Hill Education (India) Private Limited, 2022.Edition: Twelfth editionDescription: xxxi, 712 pages (E1- E29) ; illustrations : 27 cmISBN:

9789354600807
9781260259315

Subject(s):

Additional physical formats: Online version:: Advertising and promotionDDC classification:

659.1 B427a 2022 23

LOC classification:

HF5823 .B387 2020

Summary: "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Premier University Business Library	659.1 B427a 2022	2	Available		26211
Books	Premier University Business Library	659.1 B427a 2022	3	Checked out	10/09/2025	26212
Books	Premier University Business Library	659.1 B427a 2022	4	Available		26213
Books	Premier University Business Library	659.1 B427a 2022	5	Available		26214
Books	Premier University Business Library	659.1 B427a 2022	1	Checked out	08/01/2026	26210

Revised edition of the authors' Advertising and promotion, [2018]

Includes endnotes.

"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--

Ages 18+ McGraw-Hill Education

BBA, MBA, RMBA, EMBA.

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