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Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner.
Material type:
TextPublication details: New Delhi : Tata McGraw-Hill , c2003.Edition: 3rd edDescription: xx, 668 p. : ill. ; 26 cmISBN: - 0072471425 (alk. paper)
- 658.8 Z48s 2003 21
- HD9980.5 .Z45 2003
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Premier University Business Library | 658.802 Z48s 2003 | 17 | Available | 20942 | |
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Premier University Business Library | 658.802 Z48s 2003 | 19 | Available | 20935 | |
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Premier University Business Library | 658.802 Z48s 2003 | 20 | Available | 20941 | |
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Premier University Business Library | 658.802 Z48s 2003 | 21 | Available | 20755 | |
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Premier University Business Library | 658.802 Z48s 2003 | 22 | Available | 20938 | |
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Premier University Business Library | 658.802 Z48s 2003 | 23 | Available | 20936 | |
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Premier University Business Library | 658.802 Z48s 2003 | 24 | Available | 20934 | |
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Premier University Business Library | 658.802 Z48s 2003 | 25 | Available | 20756 | |
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Premier University Business Library | 658.802 Z48s 2003 | 26 | Available | 20933 | |
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Premier University Business Library | 658.802 Z48s 2003 | 27 | Available | 20749 | |
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Premier University Business Library | 658.802 Z48s 2003 | 29 | Available | 7771 | |
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Premier University Business Library | 658.802 Z48s 2003 | 30 | Available | 7775 | |
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Includes bibliographical references and index.
BBA, MBA, EMBA.
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