Cases in Marketing Management / Kenneth L. Bernhardt, Thomas C. Kinnear.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1997.Edition: 7th edDescription: xiv, 665 p. : ill., maps ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8 B527c 1997	1	Available	6510
Books	Premier University Business Library	658.8 B527c 1997	4	In transit from Premier University Law Library to Premier University Business Library since 29/04/2017	6513
Books	Premier University Business Library	658.8 B527c 1997	2	Available	6511
Books	Premier University Central Library	658.8 B527c 1997	3	Available	6512

Includes bibliographical references.

BBA , MBA , EMBA,RMBA.

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