Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1984.Edition: 8th edDescription: xvii, 841 p. : ill. (chiefly col.) ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8 M123b 1984	2	In transit from Premier University Law Library to Premier University Business Library since 14/11/2020	13
Books	Premier University Law Library	658.8 M123b 1984	1	Available	12

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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