Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2001.Edition: 8th edDescription: xxiv, 775 p. : col. ill. ; 27 cm + 1 CD ROMISBN: - 978-0072416886
- 658.8/342 H393c 2001 21
- HF5415.33.U6 H38 2004
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Premier University Business Library | 658.8342 H393c 2001 | 1 | In transit from Premier University Law Library to Premier University Business Library since 21/12/2017 | 2066 | |
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Premier University Business Library | 658.8342 H393c 2001 | 2 | Available | 2065 | |
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Includes bibliographical references and indexes.
BBA, MBA, EMBA
System requirements for accompying CD ROM.
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