TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del I.
TI  - Marketing research : : measurement & method / 
SN  - 8120309618
U1  - 658.83 T918m 1999 20
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and index; BBA , MBA , EMBA
ER  -