TY  - BOOK
AU  - Reeder, Robert R.
AU  - Brierty, Edward G.
AU  - Reeder, Betty H.
TI  - Industrial marketing : : analysis, planning, and control 
SN  - 978-8120312456
U1  - 658.8  R323i  1997 20
PY  - 1997/// [ Indian reprint]
CY  - New Delhi
PB  - Prentice-Hall International
KW  - Industrial marketing
N1  - Includes index; BBA , MBA , EMBA
ER  -