TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control 
SN  - 978-0135579756
AV  - HF5415.13 .K64 1980
U1  - 658.802  K87m  1980 22
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; BBA , MBA , EMBA
ER  -