TY - BOOK AU - Govoni,Norman AU - Eng,Robert AU - Galper,Morton TI - Promotional Management SN - 978-0137310197 AV - HF5415 .G6243 1986 U1 - 658.8/2 G721p 1993 19 PY - 1993/// CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - Marketing KW - Sales promotion N1 - Includes bibliographies and index; BBA , MBA , EMBA ER -