TY  - SER
AU  - McCarthy, E. Jerome
AU  - Perreault,William D.jr
TI  - Applications in basic marketing: Clippings from the popular Business Press 
SN  - 978-0072864717
SN  - 1099-5579
AV  - HF5410 .A67
U1  - 658.8/005 M123a 1994 20
PY  - 1994///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Periodicals
KW  - Management
KW  - Périodiques
KW  - Coupures de presse
KW  - gtt
N1  - Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>; Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr; Includes bibliographical references; BBA,MBA,EMBA
N2  - "Clippings from the popular business press."
ER  -