TY  - BOOK
AU  - Vitale,Robert P.
AU  - Giglierano,Joseph J.
AU  - Pfoertsch,Waldemar
TI  - Business-to-business marketing: analysis and practice 
SN  - 978-0324072969
AV  - HF5415.1263 .V582 2011
U1  - 658.8/04  V836b  2011 22
PY  - 2011///
CY  - Chennai
PB  - Pearson
KW  - Industrial marketing
N1  - Includes bibliographical references and index; BBA , MBA , EMBA
ER  -