TY  - BOOK
AU  - Nagle,Thomas T.
AU  - Hogan,John E.
AU  - Zale,Joseph
TI  - The strategy and tactics of pricing: a guide to growing more profitably 
SN  - 0131856774
AV  - HF5416.5 .N34 2006
U1  - 658.8/16  N149s  2015 22
PY  - 2015///
CY  - Noida
PB  - Pearson, 
KW  - Pricing
KW  - Marketing
KW  - Decision making
N1  - Includes bibliographical references and indexes; BBA, MBA, EMBA
UR  - http://www.loc.gov/catdir/toc/ecip061/2005028572.html
ER  -