TY  - BOOK
AU  - Trout, Jack.
AU  - Rivkin, Steve.
TI  - Differentiate or die: survival in our era of killer competition / 
SN  - 9780470223390
U1  - 658.8 T859d 2015 22
PY  - 2015///
CY  - Chennai
PB  - Westland ltd
KW  - Advertising
KW  - Brand name products
KW  - Competition
N1  - Includes bibliographical references and indexes; BBA, MBA, EMBA
ER  -