TY  - BOOK
AU  - Salvatore,Dominick
AU  - Rastogi, Siddhartha K.
TI  - Managerial economics: principles and worldwide applications 
SN  - 978-0199467068
U1  - 338.5024658 S182m 2016 23
PY  - 2016///
CY  - New Delhi
PB  - Oxford University Press
KW  - Managerial economics
KW  - Textbooks
N1  - Includes appendix and glossary; Includes bibliographical references and index; Economics
N2  - Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints
ER  -