TY  - BOOK
AU  - Epstein,Marc J.
TI  - Implementing e-commerce strategies: a guide to corporate success after the Dot.com bust 
SN  - 027598463X
AV  - HF5548.32 .E67 2004
U1  - 658.8/72 E63i 2004 22
PY  - 2004///
CY  - Westport, Connecticut ( London)
PB  - Praeger
KW  - Electronic commerce
KW  - Strategic planning
KW  - Business enterprises
KW  - Computer networks
KW  - Planning
KW  - Case studies
KW  - Guide (Descripteur de forme)
KW  - rasuqam
N1  - Includes bibliographical references (p. [189]-203) and index; I: Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce; Management
N2  - "In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET
UR  - http://www.loc.gov/catdir/enhancements/fy1511/2004049568-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1511/2004049568-t.html
ER  -