TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services marketing: integrating customer focus across the firm 
SN  - 0072471425 (alk. paper)
AV  - HD9980.5 .Z45 2003
U1  - 658.8  Z48s  2003 21
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index; BBA, MBA, EMBA
UR  - http://www.loc.gov/catdir/description/mh022/2002025544.html
UR  - http://www.loc.gov/catdir/toc/mh021/2002025544.html
ER  -