TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services marketing: integrating customer focus across the firm 
SN  - 978-0072312218
AV  - HD9980.5 .Z45 2006
U1  - 658.802  Z48s  2000 22
PY  - 2000///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index; BBA , MBA , EMBA
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html
ER  -