TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar.
TI  - Consumer behavior / 
SN  - 978-0133729887
U1  - 658.8342  S333c  1999 22
PY  - 1997///.[1999]
CY  - New Delhi : 
PB  - Prentice Hall, 
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes; BBA , MBA , EMBA
ER  -