TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
TI  - International marketing / 
SN  - 978-0324317022
U1  - 658.848 22
PY  - 2011///. [ 7th Indian reprint]
CY  - Mexico
PB  - Cengage  Learning
KW  - Export marketing
N1  - Includes bibliographical references and indexes; BBA , MBA , EMBA
ER  -