TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 978-0130122179
AV  - HF5415.13 .K64 1997
U1  - 658.8  K87m  2000 20
PY  - 2000///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; BBA , MBA , EMBA
ER  -