TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion : : an integrated marketing communications perspective / 
T2  - The McGraw-Hill / Irwin Series in Marketing
SN  - 978-0072536768
U1  - 659.1  B427a  2004 22
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes; BBA , MBA , EMBA
ER  -