TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management / 
SN  - 978-1118466483
U1  - 658.848  K26g  1999 21
PY  - 1995///.[5th printing 1999]
CY  - New  Delhi : 
PB  - Prentice Hall, 
KW  - International marketing
N1  - Includes index; BBA , MBA , EMBA
ER  -