TY  - BOOK
AU  - Berkman,Harold W.
AU  - Gilson,Christopher C.
TI  - Consumer behavior: concepts and strategies 
SN  - 978-0822101994
AV  - HF5415.3 .B42
U1  - 658.8/342  B512c  1978 19
PY  - 1978///
CY  - Encino, Calif.
PB  - Dickenson
KW  - Consumers
KW  - United States
KW  - Consumer behavior
N1  - Includes bibliographical references and index; BBA , MBA , EMBA
ER  -