Consumer behavior : concepts and strategies / Harold W. Berkman, Christopher C. Gilson.

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Material type: Text

TextPublication details: Encino, Calif. : Dickenson, c1978.Description: 562 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8/342 B512c 1978	1	Available	1114
Books	Premier University DELL Library	658.8/342 B512c 1978	2	In transit from Premier University DELL Library to Premier University Business Library since 12/10/2022	1115

Includes bibliographical references and index.

BBA , MBA , EMBA .

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