Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young & Sreejata Banerjee.

By:

Keat, Paul G

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 6th editionDescription: xxiv, 551 p. : illustrations ; 26 cmISBN:

9780136040040 (casebound)
0136040047 (casebound)

Subject(s):

Managerial economics

DDC classification:

338.5024/658 K25m 2012 22

LOC classification:

HD30.22 .K39 2009

Online resources:

Table of contents only

Contents:

Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	338.5024/658 K25m 2012	1	Available	16764
Books	Premier University Business Library	338.5024/658 K25m 2012	2	Available	16765
Books	Premier University Central Library	338.5024/658 K25m 2012	3	In transit from Premier University Central Library to Premier University Business Library since 30/12/2024	16767
Books	Premier University Business Library	338.5024/658 K25m 2013	4	Available	16766
Books	Premier University Central Library	338.5024/658 K25m 2013	5	Available	16763

Includes bibliographical references and index.

BBA, MBA, EMBA.

There are no comments on this title.

to post a comment.