| 000 | 00782nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c1267 _d1267 |
||
| 001 | 023187 | ||
| 003 | BD-ChPU | ||
| 005 | 20180211093408.0 | ||
| 008 | 120706t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1111580216 | ||
| 040 |
_aBD-ChPU _bENG _cBD-ChPU _dBD-ChPU |
||
| 082 |
_a658.82 S555a 2008 _222 |
||
| 100 |
_aShimp, Terence A. _92704 |
||
| 245 |
_aAdvertising and promotion : _ban IMC approach / _cTerence A. Shimp. |
||
| 260 |
_aIndia : _bSouth-Western Cengage Learning, _c2008.[3rd India reprint] |
||
| 300 |
_a650 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 |
_aSales promotion. _92500 |
||
| 650 |
_aCommunication in marketing. _92173 |
||
| 650 |
_aAdvertising. _92499 |
||
| 942 |
_2ddc _cBK |
||