| 000 | 00898pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 4277444 | ||
| 003 | BD-ChPU | ||
| 005 | 20160211112808.0 | ||
| 008 | 850425s1986 nju b 001 0 eng | ||
| 010 | _a 85009423 | ||
| 020 | _a978-0137310197 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
| 050 | 0 | 0 |
_aHF5415 _b.G6243 1986 |
| 082 | 0 | 0 |
_a658.8/2 G721p 1993 _219 |
| 100 | 1 |
_aGovoni, Norman. _93795 |
|
| 245 | 1 | 0 |
_aPromotional Management / _cby Norman Govoni, Robert Eng, Morton Galper. |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall , _cc1993. |
||
| 300 |
_axiii, 578 p. : _c24 cm. _bill. ; |
||
| 504 | _aIncludes bibliographies and index. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aSales promotion. _92500 |
|
| 700 | 1 |
_aEng, Robert. _93796 |
|
| 700 | 1 |
_aGalper, Morton. _93797 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1565 _d1565 |
||