000 | 01233pam a2200325 a 4500 | ||
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001 | 725914 | ||
003 | BD-ChPU | ||
005 | 20160727112840.0 | ||
008 | 980407s1999 maua 001 0 eng | ||
010 | _a98021048 | ||
020 | _a978-0073661322 | ||
040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
050 | 0 | 0 |
_aHF1009.5 _b.C35 1999 |
082 | 0 | 0 |
_a658.8/48 C357i 2001 _221 |
100 | 1 | _aCateora, Philip R. | |
245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, John L. Graham. |
250 | _a10th ed. | ||
260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1999.[2nd reprint 2001] |
||
300 |
_axxv, 721 p. : _bill. (som col.) ; _c29 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
526 | _aBBA, EMBA, MBA | ||
650 | 0 | _aExport marketing. | |
650 | 0 | _aInternational business enterprises. | |
700 | 1 |
_aGraham, John L. _92381 |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0602/98021048-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0602/98021048-t.html |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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942 |
_2ddc _cBK |
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999 |
_c3266 _d3266 |