000			01744cam a2200313 a 4500
999			_c4592 _d4592
001			15573286
003			BD-ChPU
005			20180212143850.0
008			090102s2009 nyua b 001 0 eng
010			_a 2008054877
020			_a9788131761045
040			_aDLC _cDLC _dDLC _dBD-ChPU _beng
082	0	0	_a650.072 S257r 2016 _222
100	1		_aSaunders, Mark.
245	1	0	_aResearch methods for business students / _cMark Saunders, Philip Lewis, Adrian Thornhill.
250			_aFifth edition .
260			_aNoida, India : _bPearson India Education Services Pvt. Ltd. , _cc2011. _c2016.
300			_axxxi, 614 pages : _bcol. illustrations; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
526			_aBBA, MBA, EMBA.
650		0	_aBusiness _xResearch. _95002
650		0	_aBusiness _xResearch _xData processing.
700	1		_aLewis, Philip. _d1945-
700	1		_aThornhill, Adrian.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK