| 000 | 01078cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 2104616 | ||
| 003 | BD-ChPU | ||
| 005 | 20160918121202.0 | ||
| 008 | 960212s1997 njuab b 001 0 eng | ||
| 010 | _a96001649 | ||
| 020 | _a978-0130336293 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 1997 |
| 082 | 0 | 0 |
_a658.8 K87m 2004 _220 |
| 100 | 1 |
_aKotler, Philip. _91830 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler. |
| 250 | _a11th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc1997. [3rd Indian reprint 2004]. |
||
| 300 |
_axxix , (various pagings) : _bill. (chiefly col.), maps ; _c27 cm. |
||
| 440 | 4 |
_aThe Prentice-Hall international series in marketing _91831 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 | 0 |
_aMarketing _xManagement. _91832 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c645 _d645 |
||